Privacy Policy
Human-Led Data Guarantee: Your personal information is never used to train AI models. What you share with DragonFly Co. stays between us. AI assists our execution only — humans manage all client data and strategy.
1. Who We Are
DragonFly Co. is a digital marketing agency operating under DragonFly Collective, ABN 81 215 338 758, based in Brisbane, Queensland, Australia. We provide Meta, TikTok, Google and organic social marketing services for health, wellness and lifestyle brands.
For privacy enquiries: hello@dragonflycoagency.com
2. What Information We Collect
We collect information you provide directly to us, including:
- Name, email address and phone number submitted via our contact form
- Business name and details you share in enquiries or correspondence
- Communications you send us via email or phone
We also collect information automatically when you visit our website, including:
- Pages visited, time on site, and referral source (via Google Analytics 4)
- Browser type, device type and approximate location
- Advertising interaction data via Meta Pixel and Google Ads tags (managed via Google Tag Manager)
3. How We Use Your Information
We use the information we collect to:
- Respond to your enquiries and provide our services
- Communicate with you about your engagement with DragonFly Co.
- Improve our website and understand how visitors interact with it
- Measure the effectiveness of our advertising (if applicable)
- Comply with legal obligations
4. Google Tag Manager & Tracking Technologies
Our website uses Google Tag Manager (GTM) to manage tracking tags. Through GTM, we operate:
- Google Analytics 4 — measures website traffic and user behaviour
- Google Ads — measures advertising conversions
- Meta Pixel — measures advertising performance on Facebook and Instagram
These technologies use cookies and similar tracking methods. You can opt out of Google Analytics via Google's opt-out tool and manage Meta data preferences via your Facebook ad settings.
5. Sharing Your Information
We do not sell, rent or trade your personal information. We may share information with:
- Service providers who assist us in operating our business (e.g. Netlify for website hosting, Google for analytics)
- Law enforcement or government bodies where required by law
All third-party providers are required to handle your data in accordance with applicable privacy laws.
6. Data Storage & Security
Your contact form submissions are stored securely via Netlify Forms. We take reasonable steps to protect your information from unauthorised access, loss or misuse. However, no internet transmission is completely secure.
7. Your Rights (Australian Privacy Principles)
Under the Privacy Act 1988 (Cth) and Australian Privacy Principles, you have the right to:
- Request access to personal information we hold about you
- Request correction of inaccurate information
- Make a complaint about how we handle your personal information
To exercise these rights, contact us at hello@dragonflycoagency.com. We will respond within 30 days.
8. Complaints
If you believe we have breached the Australian Privacy Principles, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.
9. Changes to This Policy
We may update this Privacy Policy from time to time. The current version will always be available at dragonflycoagency.com/privacy.html. Continued use of our website after changes constitutes acceptance of the updated policy.